Award-winning ambition. Independently recognised growth.

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At Pense, we're on a mission to make high-quality, fully independent financial advice accessible and affordable to more people, regardless of the size of their pension savings.

By combining experienced financial advisers, innovative technology and a highly efficient operating model, we're challenging the traditional approach to retirement advice.

Our progress has been recognised by respected organisations across the UK business, financial services and technology sectors. These independent recognitions highlight our entrepreneurial growth, financial advice business performance and commitment to innovation.

Awarded 2026

FEBE Growth 100 Watch List 2026 badge

FEBE Growth 100 Watch List

Recognising Britain's ambitious founder-led businesses

FEBE is an independent organisation established to champion British entrepreneurship and celebrate the people building and growing successful businesses.

Its flagship Growth 100 ranking identifies some of the UK's fastest-growing founder-led private companies, primarily using revenue growth over a two-year period alongside ownership and profitability criteria. The accompanying Watch List highlights promising founder-led businesses attracting attention for their growth, ambition and potential.

Why it matters: It reflects our progress in building a scalable, independent financial advice business with a clear purpose: making retirement advice more accessible, transparent and affordable.

Awarded 2026

FTAdviser Top 50 Boutique Financial Advisers member 2026 badge

FTAdviser Top 50 Boutique Financial Advisers

Recognising leading independent financial advice businesses

FTAdviser is a leading publication for UK financial advice professionals and part of the Financial Times group. Its annual Top 50 Boutique Financial Advisers ranking is produced with financial services data specialist ISS Market Intelligence.

It focuses on smaller advice businesses, generally those with 10 or fewer registered advisers, and considers assets under management, growth in client assets, net investment flows, client retention, business longevity and professional qualifications.

Why it matters: Our business is designed to make regulated advice available to people with pension savings from £10,000, showing that accessible, affordable advice can also grow sustainably.

What our recognition means for you

While these recognitions celebrate different aspects of our business, they all reflect the same ambition: to build a better, more accessible financial advice service.

  • Accessible advice

    Fully independent pension and retirement advice for customers with pension savings starting from £10,000.

  • Competitive, transparent fees

    Initial advice fees of 3.5%, capped at £3,495, and ongoing advice fees of 0.6%, capped at £995 a year.

  • Independent recommendations

    Advice across lifetime annuities, fixed-term annuities, pension drawdown and pension consolidation, based on your circumstances.

  • Technology supported by people

    Modern systems and efficient processes combined with guidance from qualified financial advisers.

  • A commitment to growth and innovation

    Continually developing our services to help more people make informed decisions about their retirement.

  • Ready to see what independent advice could do for your retirement?

    Book a free call

Our greatest measure of success

We're proud of the recognition Pense has received, but our greatest measure of success remains the difference we make to our customers.

Our mission is simple: to make independent financial advice more accessible, more affordable and easier to understand, helping more people enjoy a financially secure retirement.

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